Meet Sofie von Krusenstierna!
Ambassador Program Manager at Gimi

Sofie, Influencing the Influencers
This is Sofie von Krusenstierna, she works as Gimi’s Ambassador Program Manager. But before that, she was one of Yepsters co-founders. Resumé listed her as one of their 100 talents under 30 but she is number 1 in our book!
“Children are so inspiring, they always manage to find new and creative ways of thinking. That’s why I am so excited to work with our growing community of influencers. It’s time for the next generation to step into the limelight and Gimi gives them the opportunity to spread an important message!”
What will your first project at Gimi be?
I’m going to contact the children that signed up to help us spread the word about Gimi. I want to focus on building longterm relationships, being an ambassador or promoter for Gimi should be a fun and rewarding experience!
What did you want to be when you grew up?
So many different things! When I was 10 years old I saved 10 kr every day so that I could save enough money to work as a volunteer in Africa. I always knew I wanted to help people. I’ve also wanted to be a pilot, actor, police officer - you name it!
Which influencers do you follow?
I follow several different influencers! They can be split into three different categories that tell you a lot about my interests. The first category is nature photographers and adventurers, the second is entrepreneurs. A girl’s got to have a little fun as well, so the third category is people who fill the world with jokes and good vibes!
What is your favorite emoji?
🙌
Who is your favourite superhero?
I love Ronja Rövardotter from Astrid Lindgren's stories. I have always been so impressed by her independence and bravery, she was a very inspiring role model for me. Ronja also gets to go on adventures and spend her days in the forest, which is something I wish I could do as well!
What song puts you in a good mood?
“Kul på vägen” by Petter